You have likely discovered that Facebook ads are fantastic for small business advertising. As you try to find new ways to advertise your business, you’ve likely encountered consultants, marketing specialists, and articles asserting that Facebook ads are a must-have for your advertising campaign. If you devote a good deal of time on Facebook, you might have been served a few Facebook ads. What type of demographic information would you want before you begin using Facebook ads?

There are a whole lot of advertising channels on the market. When you look at small business promotion, you’ll probably hear a lot of these:

• Sponsorships
• Brochures
• Email Advertising
• Content Advertising
• Social Network Branding

Can Facebook ads work for business? Why are Facebook ads for small companies valuable for your time? Facebook ads have two big advantages that set them aside for additional advertising channels–which make them particularly effective for smaller companies.

Facebook Ads for Small Business Benefit #1: Targeting

Facebook’s targeting capabilities are intense—over 80 percent of US consumers use Facebook, and the average user spends 40 minutes on the platform every day.
That gives Facebook a massive amount of information—which you can use to target your Facebook ads at potential customers.
With Facebook ads for small business, you can target people based on:

• Language: The languages they speak
• Age: Their age
• Location: Based on country, city, state, or zip code
• Interests: Listed interests, pages they like, topics related to interests, even pages their friends like
• Retargeting: Using a tracking pixel to target people you have taken activity on your website
• Device: The device they access Facebook from, including mobile, tablet, and desktop
• Custom Audiences: Email addresses that you upload to use for targeting

Facebook ads for small Business Benefit #2: Clear reporting

Facebook delivers a variety of KPI (key performance indicator) metrics that can help you assess the engagement rates of your ad campaigns. They include:

• Reach: The number of people shown your promoted ads in their news feed
• Cost per click: Cost per page like, website click, or other goal you choose
• Total spend: The total amount you spend on an ad campaign
• Clickthrough rate (CTR): The percentage of people who clicked after seeing your B2C marketing ad

When NOT to Use Facebook Ads…..

Facebook advertisements for small business’ can be HUGE for your business, but are there any scenarios where compensated promotions are not the best match? Probably.
Whether Facebook advertisements make sense for the advertising is a choice you need to make dependent on the particulars of your enterprise. However there are a number of conditions.

• Your crowd is not on Facebook: Some folks still do not use Facebook. You could also target business professionals that do not enjoy seeing company content in their own media. Depending on your niche, Facebook may not be the ideal fit.
• You are scaling up in a significant way: If you are targeting a small market, your client acquisition price might begin to go up. It can be costly to reach clients with boosted Facebook advertisements. As soon as you’ve attained the men and women that are easiest to achieve, in the event the ROI benefits your enterprise, and you are going to need to make a determination depending on the numbers.
• You have no idea who your Audience is: The most powerful advantage of Facebook advertisements is targeting. If you are not yet certain who to aim, it is well worth taking a step back to do a little bit of market study . You might use a test budget to find out if Facebook advertisements will work for your industry.

Facebook advertisements can be a potent advertising tool for the business. With measurement and capability to target according to custom viewers and interests, Facebook advertisements may be the difference maker–to help you reach your customers cut through the sound, and develop your enterprise.

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